Quantitative UX Research
Online Usability Testing
When you need larger sample sizes in a hurry, online usability testing is a great technique. Users feel like they are taking an online survey, but rather than just answering questions, they are taken to a website and asked to perform a short set of tasks. Screen activity, time on task, click streams, and satisfaction ratings are captured as they work. Budget sensitive
Card sorting is the most popular form of cognitive modeling methodologies, concerned with understanding how users think about information. Card sorting data is most commonly used to help build an intuitive information architecture or to organize long lists of information on a page or in a navigation system.
Online surveys are a great budget-sensitive user research tool. They can collect large sample sizes in a relatively short amount of time. Even better, high level statistical analyses are available immediately. Online surveys are best used when coupled with a qualitative technique which can help explain the “why” behind the numbers. Budget sensitive