Which User Experience Activities are Right for You?

To find out, identify your goals.

Use this page to explore which User Experience activities might be right for you.

If you’d like help walking through this information, Contact Us and we’ll happily set up a phone call to discuss your unique situation.

Select a goal below and explore the appropriate user research techniques displayed by product development phase.

Goal

Why aren’t users successful in a particular task like completing their purchase?
Why aren’t users signing up for our service even when we promote it on our home page?
Why aren’t users returning to use our product and services as much as we predicted they would?
What, exactly, do users mean when they say our product is "hard to use"?
How can we resolve these issues?

Roll over each technique for a brief description.

Product Development Phase
Research & Ideation	Iterative Development (e.g., Agile)		Product has Launched / Shipped
	Early Design	Late Design / Implementation
Usability Review Usability Study Remote Usability Study Journal Study Ethnographic Interviews Work Observation	Ethnographic Interview Work Observation Cognitive Modeling Focus Groups Participatory Design	Ethnographic Interview Work Observation Participatory Design	Ethnographic Interview Work Observation Focus Groups